2008 Woodie Awards
'Iron Man' debuts with $100M-plus
LOS ANGELES (AP)
Issue date: 5/8/08 Section: After Hours
Movie attendance this year is running 6 percent behind that of 2007, so the arrival of "Iron Man" may jump start the box office as the busy summer season begins.
"If that first May movie is a big hit, it tends to lead to a big summer," said Rob Moore, Paramount vice chairman. "There hadn't been a big event movie yet this year. So you have the first event movie of summer, and people go 'And I hear it's really good. All right, I'm in.'"
"Iron Man" was the 10th biggest opening of all time and the fourth biggest for a superhero movie. Among nonsequels, it came in behind only the first "Spider-Man," which premiered with $114.8 million.
"If we have to, we're happy to come in second to another Marvel property," Maisel said. "It emphasizes how lucky we are to have such a powerful brand that's not loved by just comic book fans but also general movie fans."
The next Marvel production arrives in June with "The Incredible Hulk," distributed by Universal and starring Edward Norton.
In limited release, David Mamet's martial-arts drama "Redbelt" opened solidly with $68,646 in six theaters. Released by Sony Pictures Classics, "Redbelt" stars Chiwetel Ejiofor as an honorable instructor caught up in corruption in the world of mixed martial-arts competitions.
Paramount Vantage's "Son of Rambow," a comic tale of two British boys making their own "Rambo" movie, also opened well with $52,549 in five theaters.
"If that first May movie is a big hit, it tends to lead to a big summer," said Rob Moore, Paramount vice chairman. "There hadn't been a big event movie yet this year. So you have the first event movie of summer, and people go 'And I hear it's really good. All right, I'm in.'"
"Iron Man" was the 10th biggest opening of all time and the fourth biggest for a superhero movie. Among nonsequels, it came in behind only the first "Spider-Man," which premiered with $114.8 million.
"If we have to, we're happy to come in second to another Marvel property," Maisel said. "It emphasizes how lucky we are to have such a powerful brand that's not loved by just comic book fans but also general movie fans."
The next Marvel production arrives in June with "The Incredible Hulk," distributed by Universal and starring Edward Norton.
In limited release, David Mamet's martial-arts drama "Redbelt" opened solidly with $68,646 in six theaters. Released by Sony Pictures Classics, "Redbelt" stars Chiwetel Ejiofor as an honorable instructor caught up in corruption in the world of mixed martial-arts competitions.
Paramount Vantage's "Son of Rambow," a comic tale of two British boys making their own "Rambo" movie, also opened well with $52,549 in five theaters.
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